20 Competitor Website Analysis Tools to Check SEO Competition

20 Free Website Competitor Analysis Tools to Check SEO

Whether you are a new blogger or running an online business for years, you need to analyse your competitor website SEO traffic details. Using competitor website analysis tools give you lots of information and ideas to improve your site traffics and earnings.

If you use a website competitive analysis tool, you can quickly get the best SEO keyword ideas, backlinks information, search volume, keyword difficulty and more. There are many free online competitor analysis tools available for getting other websites insights information for search optimization and digital advertising.

Here is a list of best free website competitive analysis tool to get website SEO report. Most of these web analyzer allows limited free features, but the paid version is more advanced and powerful features. Let’s take a look at free SEO competitor analysis tools below.

1. SEMrush

SEMrush is the best SEO competitor analysis tool for digital marketing. If you want to go in-depth analysis, SEMrush is a powerful online tool for you. You can check SEO score for each keyword, domain authority, organic and paid search, backlinks, and also get results from country levels. The free version of SEMrus shows top ten phrases if want to see more results go for paid version $99 per month. SEMrush is highly recommended competitor traffic analysis tool by SEO experts.

2. SE Ranking

SE Ranking is the best competitor website analysis tool online. You can easily track keyword rank and competitors organic keyword trends. With a free account, you are able to see the top ten results with search volume, competition score, estimated traffic and more. SE Ranking is the cost-effective SEO competitor service for new bloggers because staring premium account costs $4 per month (with 60% discount). So, every penny you spent on SE Ranking tool is worthful for improving your site quality of traffic.

3. SEO Review Tools

If you are looking completely free SEO checker tool, SEO Review Tools is right one bloggers who are not ready to spend money on online marketing. You can use many free online SEO tools to improve your website and your online strategy.

SEO Review Tools offers free backlink checker, content analysis, website checker, bulk domain authority & page authority checker, free Google rank checker, SEO redirect checker, Authority audit, social media authority / Popularity checker and more.

20 Free Website Competitor Analysis Tools to Check SEO

SEO Review Tools offers free backlink checker, content analysis, website checker. Also, you can check page & domain authority, free Google rank checker, SEO redirect checker, Authority audit, social media authority and more.

4. SpyFu

SpyFu is a very good competitor keyword research tool for AdWords PPC and SEO. This tool has cool features to compare websites. For using this tool, you simply enter your competitor’s website url in the search bar to get started.

5. Sitechecker

Sitechecker is a free on-page SEO checker. This website checker gives free SEO report with detailed site auditing report. The tool will help you to find errors in meta tags, images, internal links and external links and web page speed. You can compare other website SEO score to optimize your blog.

6. Buzzsumo

Social media plays a key role in search engines ranking. Buzzsumo is the perfect tool for analysing competitor website performance on social network sites. Buzzsumo free version allows limited results without signup account.

7. MOZ Link Explorer

MOZ Link Explorer will help you gather data to do better link building research, smarter content ideation, and link prospecting quickly. Open Site Explorer competitive research tool allows you to get websites’ page and domain authority. You are able to target high-ranking sites for link building.

8. SimilarWeb

SimilarWeb is similar to Alexa and it ranks websites globally and nationally by traffics. With easy to use free version gives top five ranking keyphrases from every site.

9. Alexa

You don’t have a budget for website SEO tools, you can use Alexa free version to find competitors website basic data and their popular keywords ranking on Google search.

10. FollowerWonk

FollowerWonk is a Twitter analytics tool to find, analyze, and optimize for social growth. With FollowerWonk, you can compare your social graph to competitors. Free version allows to add three competitors to see social authority, tweet and followers.

11. Serpstat

Serpstat offers free search engine optimization services such as keyword research and backlink analysis. This all-in-one SEO platform is a very good solution for bloggers, SEO professionals and digital marketing agencies. Serpstat free plan model allows you to research keywords, analyze competitors with limited results.

12. Builtwith

Builtwith allows you to find competitor site technology like plugins, themes, code, scripts they are used. With a single click, you can find technology behind any websites via Chrome extension. A downside of Builtwith is limited at the free level.

13. Ahrefs

Ahrefs is another great tool for checking competitor backlinks but Ahrefs competitor analysis doesn’t offer a free trial version or no free account. If you want to check this tool how works, you need to pat $7 for 7 days. Pro account subscription starts price is $99. Ahrefs is the best SEMrush alternative services for SEO companies and agency.

14. SEO Analyzer

SEO Analyzer is a totally free online SEO analysis tool that assists you to identify SEO errors. You will get suggestions to fix errors on your webpage. Competitive analysis table gives an overview of your three competitors website’s SEO score, traffic rank, backlinks, Word key phrase, and more.

15. SEOSiteCheckup

SEOSiteCheckup is another free SEO reporting tool that will give suggestions for On-page SEO. It’s reporting common SEO issues, speed optimizations, server security and mobile usability. So you can compare your site reports with your competitors. If you find any issues, you can address quickly before lost SERP rankings.

16. iSpionage

With iSpionage, users are able to get valuable business competitors data. Just put competitor URL on the search bar. Then, this free website competitive analysis tool is revealing much information. Like organic keywords, PPC keyword lists, profitable terms and more. You can also find your top competitors details in the major search engines Google, Bing & Yahoo SERP results.

17. Majestic

Majestic is a popular backlink tool. It’s not all in one SEO platform, but Majestic provides advanced link intelligence map.

18. Moat

Moat is an analytics tool for brands, publishers and platforms. With Moat, you can get competitors’ transforming online advertising data. So, Moat will help you to expand your brands and strategies research with few clicks.

19. Quantcast

Quantcast specializes in real-time advertising, audience insights and measurement for brands, agencies and publishers.

20. Searchmetrics

Searchmetrics is another good SEO and content marketing platform that provides competitive insight and market analysis.


Buying popular competitor website analysis tools isn’t possible for some new bloggers. Thanks to their free version. With free SEO tools, you can get overall and essential information to increase your blog ranking and traffic.